I Blow Minds For A Living.
Accomplished and occasionally-awarded Creative Director, Copywriter, Thinker, Doer, Strategist and Brand Advocate
Things I Do:
Long form. Short form. Make the concept kill. Make the concept kill... by 4:30... today. Get it done. Make it better. Kick the tires. Think harder. Push further. Set it to music. Set the music to picture. Produce it. Edit it. Know a guy who knows a guy. Big picture. Tiny details. Make it an app. Make it trend. Make it pop. Get it in a deck. Sell the idea. Sell the client. Make it happen. Make ideas that are more than memorable - make them unforgettable. That's what I do.
The Clients I've Done It For:
GE, Long John Silver's, KFC, Einstein Brothers Bagels, Pizza Hut, Captain D's, Pep Boys, CARFAX, Michelin, Monsanto, Dewar's, Bombay Sapphire, Bacardi Flavors, 42 Below Vodka, Enterprise Rent-A-Car, Six Flags Theme Parks, Re:Newal Spring Water, Blu CitySpaces, PNC Bank
The Places I've Done It:
Scoppechio (formerly Creative Alliance) - Louisville, KY
Creative Director (2012-15)
Helped lead a small but nimble team through numerous 360º campaigns for multi-national clientele - including traditional print and broadcast media as well as digital, social and mobile platforms. Assumed digital lead for agency presence and increased social media footprint 600% - including agency re-brand initiative in October, 2014.
Zimmerman Partners - Fort Lauderdale, FL
Assc. Creative Director (2011-12)
Created and curated national traditional, digital and social media work for several national brands, including game-winner pitch concepts for Dish Network and Extended Stay America. Maintained busy creative roster in an extremely deadline-driven retail advertising environment without losing sight of producing exceptional work.
Osborn Barr - St. Louis, MO
Creative Director (2009-11)
Tapped by partners to lead a creative renaissance for a traditionally conservative cadre of agricultural and rural-American-focused clientele - wielding a "Concept Is King" mentality for both the creative team and brands. Instrumental in adding highly-visible out-of-category new business wins, extending agency visibility.
Moosylvania - St. Louis, MO
Assc. Creative Director (2006-09)
Joined small-but-quickly-growing agency to lead creative for new business win, integrating traditional advertising and marketing with promotional, digital and experiential tactics. Contributed concepts, copy and broadcast production skills to both existing clients and several successful new business pitches.
Doner - Detroit, MI
Copywriter, Music Supervisor (2003-2006)
Concepts, copy and a dizzying chart of retail customizations for one of agency's most visible clients. Later promoted to full-time Agency Music Supervisor - responsible for both sourcing and producing original and pre-recorded music tracks for entire billion dollar agency client roster.
The Ways I Get That Done:
In addition to wielding all twenty-six letters of the alphabet, I'm fluent in Adobe CreativeSuite (particularly Premiere, InDesign, Photoshop, Audition and Muse), ProTools and working with HTML. I don't use too many hashtags. Always keeping an ear to the internet for emerging trends, technology and happenings in social media.
Why I Should Do It For You:
We're at an interesting zenith in advertising and marketing. There are no lines anymore. Marketing is promotions is digital is print is video is social... brands are responsible to be part of the conversation, not speak from a lectern. With one foot in advertising's storied past of smart, compelling storyteling and the other in where it's going next - my favorite puzzle is always saying the right thing to the right people, right when we've got a clear shot at getting them to listen.